"Mullin, Roddy" <br/><br/>
Sales promotion : how to create implement and integrate campaigns that really work 

 - 5 
 - London  Kogan Page  2010 
 - "xviii,262p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749460051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion