"Menon, Arpita" <br/><br/>
Media planning and buying  principles and practice in the Indian context 

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 - New Delhi  Tata Mcgraw Hill  c2010 
 - "xvi,345p. : ill. ;22.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070147607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing communication