"Linoff, Gordon S" <br/><br/>
Data mining techniques  for marketing sales and customer relationship management 

 - 3 
 - New Delhi  Wiley India Pvt. Ltd.  c2011 
 - "xl,847p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Data processing<br/>Data mining<br/>Marketing--Data processing