TY  - BOOK
AU  - "Ulrich, Karl T"
AU  - "Eppinger, Steven D"
AU  - "Goyal, Anita"
TI  - Product design and development
SN  - 9780070146792
CY  - New Delhi
KW  - New products--Management
KW  - Product management
N1  - includes index
ER  -