"Hill, Dan" <br/><br/>
About face : the secrets of emotionally effective advertising 

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 - New Delhi  Kogan Page  2010 
 - "xii,196p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749457570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Research Emotions<br/>Advertising--Psychological aspects<br/>Decision making -- Psychological aspects