"Cravens, David W" <br/><br/>
Strategic marketing 

 - 8 
 - New Delhi  Tata Mcgraw Hill  2009 
 - "xvii,726p. : ill. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management