"Chattopadhyay, Amitava" <br/><br/>
New emerging market multinationals  four strategies for disrupting markets and building brands 

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 - New Delhi  Mcgraw Hill  2012 
 - "xii,335p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781259029226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Strategic planning