TY  - BOOK
AU  - "Chattopadhyay, Amitava"
AU  - "Batra, Rajeev"
AU  - "Ozsomer, Aysegul"
TI  - New emerging market multinationals
SN  - 9781259029226
CY  - New Delhi
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - includes index
ER  -