"Tungate, Mark" <br/><br/>
Branded male  marketing to men 

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 - New Delhi  Kogan Page  2008 
 - "ix,228p. : ill. ;23cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749454685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Male consumers<br/>Target marketing