"Edwards, Helen" <br/><br/>
Creating passion brands  getting to the heart of branding 

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 - New Delhi  Kogan Page  2010 
 - "xi,244p. : ill. ;22.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788175545311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products