"Ind, Nicholas (ed)" <br/><br/>
Beyond branding : how the new values of transparency and integrity are changing the world of brands 

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 - New Delhi  Kogan Page  2008 
 - "xviii,236p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749442125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business choice<br/>Product management