"Braun, Thom" <br/><br/>
Philosophy of branding  great philosophers think brands 

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 - London  Kogan Page  2004 
 - 192p. : ill. ;20cm. 
<br/><br/><label>ISBN: </label>0749443235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Philosophy<br/>Brand names -- Philosophy<br/>Product management -- Philosophy