"Haig, Matt" <br/><br/>
Brand royality  how the world's top 100 brands thrive and survive 

 - 0 
 - New Delhi  Kogan Page  2008 
 - "vi,314p. : ill. ;23cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749444398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management