"Payne, Adrian" <br/><br/>
Strategic customer management  integrating relationship marketing and CRM 

 - 0 
 - New Delhi  Cambridge Uni Press Pvt. Ltd.  2013 
 - "xvi,529p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781107687325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management