"Baran, Roger J" <br/><br/>
Customer relationship management  the foundation of contemporary marketing strategy 

 - 0 
 - New York  Routledge  2014 
 - "ix,393p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780415896573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing