"Donovan, Rob" <br/><br/>
Principles and practice of social marketing  an international perspective 

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 - New Delhi  Cambridge Uni Press India Pvt. Ltd.  2011 
 - "xix,504p. : ill. ;23cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107644328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing