"Cheverton, Peter" <br/><br/>
Understanding the professional buyer  what every sales professional should know about how the mode 

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 - New Delhi  Kogan Page  c2011 
 - "xiv,191p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749461232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Selling -- Psychological aspects