"Zikmund, William G" <br/><br/>
Exploring marketing research 

 - 8 
 -  South - Western  c2003 
 - "xxi,744p. : ill. ;28cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research