"Wrenn, Bruce" <br/><br/>
Marketing research : text and cases 

 - 2 
 -  Best Business Books  c2007 
 - "xi,464p. : ill. ;21.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780789027467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Marketing research, Marketing - case studies"