"Mullin, Roddy" <br/><br/>
Promotional marketing  how to create implement and integrate campaigns that really 

 - 6 
 - New Delhi  Kogan Page  2014 
 - "xxi,265p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749472467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Sales promotion marketing, Business and economics - marketing - General"