"Morley, Malcolm" <br/><br/>
Understanding markets and strategy  how to exploit markets for sustainable business growth 

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 - New Delhi  Kogan Page  2014 
 - "viii,261p. : ill. ;23cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749471521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing