"Zeithaml, Valarie A" <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 6 
 - New Delhi  McGraw Hill Education  2013 
 - "xxxii,711p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Services industries - Marketing customer services