TY  - BOOK
AU  - "Zeithaml, Valarie A"
AU  - "Bitner, Mary Jo"
AU  - "Gremler, Dwayne D"
TI  - Services marketing
SN  - 9781259026812
CY  - New Delhi
KW  - Marketing
KW  - Services industries - Marketing customer services
N1  - includes index
ER  -