"Kotler, Philip" <br/><br/>
Framework for marketing management 

 - 5 
 -  Dorling Kindersley  c2014 
 - 288p. : ill. ;23cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9789332518179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management