TY  - BOOK
AU  - "Paliwal, Pramod"
AU  - "Singh, Ramendra"
AU  - "Yadav, Sudhir"
TI  - Cases in business marketing
SN  - 9781259026560
CY  - New Delhi
KW  - Industrial marketing
KW  - Industrial marketing - Case studies
N1  - includes bibliographical references
ER  -