"Kapoor, Ramneek" <br/><br/>
Consumer behaviour  text and cases 

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 - New Delhi  Tata McGraw Hill  c2012 
 - "xvii,426p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780071078108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior - Case studies