"Tanner, John F" <br/><br/>
Analytics and dynamic customer strategy  big profits from big data 

 - 0 
 - New Delhi  Wiley India  2014 
 - "xviii,235p. : ill. ;23cm." 
 - Wiley big data series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788126551613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big data<br/>Customer relations<br/>Relationship marketing