TY  - BOOK
AU  - "Rangan, Kasturi V"
AU  - "Moriarty, Rowland T"
AU  - "Shapiro, Benson P"
TI  - Business marketing strategy
SN  - 025616911X
CY  - Chicago
KW  - Industrial marketing--Management
KW  - Marketing management
KW  - Marketing management--Case studies
KW  - Product management
N1  - includes index
ER  -