"Quelch, John A" <br/><br/>
Cases in product management 

 - 1 
 - Chicago  Irwin  1995 
 - "xi,562" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0256163472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management--Case studies