"Futrell, Charles" <br/><br/>
Inside marketing  a selection of readings from business week 

 - 1 
 - New York  Mcgraw Hill  c1989 
 - "viii, 190p. : ill. ;23cm" 
 - Mcgraw Hill marketing series .
<br/><br/><label>ISBN: </label>0071003924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management