"Bodian, Nat G" <br/><br/>
Direct marketing rules of thumb 

 - 1 
 - New York  Mcgraw Hill  c1995 
 - "xiiv, 403p. : ill. ;23cm." 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070063400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Advertising, Direct-mail"<br/>Direct marketing<br/>Telemarketing