"Ries, Al" <br/><br/>
Positioning : the battle for your mind 

 - 1 
 - New York  Mcgraw Hill  1986 
 - "x,213p. : ill. ;20.5cm." 
 - Mcgraw Hill management series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0071002731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)