TY  - DATA
AU  - Byoungho Jin
AU  -  Elena Cedrola
TI  - Fashion Branding and Communication
T2  - Palgrave Studies in Practice: Global Fashion Brand Management
SN  - 9781137523433
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-1-137-52343-3
ER  -