John M T Balmer <br/><br/>
Advances in Corporate Branding 

 - 1st ed. 2017 
 -  Springer  2017 
 - Journal of Brand Management: Advanced Collections .
<br/><br/><label>ISBN: </label>9781352000085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Customer Relationship Management