TY  - DATA
AU  - Christian Lucas
TI  - Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
T2  - Applied Marketing Science / Angewandte Marketingforschung
SN  - 9783658076849
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-07684-9
ER  -