TY  - DATA
AU  - Howard S Gitlow
AU  -  Edward W Wheatley
TI  - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319169347
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-16934-7
ER  -