TY  - DATA
AU  - M Joseph Sirgy
AU  -  Kenneth D Bahn
AU  -  Tunc Erem
TI  - Proceedings of the 1993 World Marketing Congress
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319173238
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-17323-8
ER  -