TY  - DATA
AU  - Kenneth D Bahn
TI  - Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319170466
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-17046-6
ER  -