Naresh K Malhotra <br/><br/>
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference 

 - 2015 
 -  Springer  2015 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
<br/><br/><label>ISBN: </label>9783319111018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Economics<br/>Marketing