TY  - DATA
AU  - Naresh K Malhotra
TI  - Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN  - 9783319111018
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-11101-8
ER  -