TY  - DATA
AU  - R Srinivasan
AU  -  CP Lohith
TI  - Strategic Marketing and Innovation for Indian MSMEs
T2  - India Studies in Business and Economics
SN  - 9789811035906
PB  - Springer
KW  - Business and Management
KW  - Innovation and Technology Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-10-3590-6
ER  -