TY  - DATA
AU  - Ines Nee
TI  - Managing Negative Word-of-Mouth on Social Media Platforms
T2  - Innovatives Markenmanagement
SN  - 9783658139988
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-13998-8
ER  -