TY  - DATA
AU  - Vesna Zabkar
AU  -  Martin Eisend
TI  - Advances in Advertising Research VIII
T2  - European Advertising Academy
SN  - 9783658187316
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-18731-6
ER  -