TY  - DATA
AU  - Francisco J Martinez Lopez
AU  -  Rafael Anaya
AU  -  Rocio Aguilar
TI  - Online Brand Communities
T2  - Progress in IS
SN  - 9783319248264
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-24826-4
ER  -