TY - DATA AU - Dheeraj Sharma TI - Cultural Perspectives in a Global Marketplace T2 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science SN - 9783319186962 PB - Springer KW - Business and Management KW - Marketing UR - https://link.springer.com/openurl?genre=book&isbn=978-3-319-18696-2 ER -