TY  - DATA
AU  - Atanu Adhikari
AU  -  Sanjit Kumar Roy
TI  - Strategic Marketing Cases in Emerging Markets
SN  - 9783319515458
PB  - Springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-51545-8
ER  -