TY  - DATA
AU  - Soren Kocher
TI  - The Paradox of Points
T2  - Applied Marketing Science / Angewandte Marketingforschung
SN  - 9783658095437
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-09543-7
ER  -