TY  - DATA
AU  - Ivana Busljeta Banks
AU  -  Patrick De Pelsmacker
AU  -  Shintaro Okazaki
TI  - Advances in Advertising Research (Vol. V)
T2  - European Advertising Academy
SN  - 9783658081324
PB  - Springer
KW  - Business and Economics
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-08132-4
ER  -