TY  - DATA
AU  - Artur Lugmayr
AU  -  Cinzia Dal Zotto
TI  - Media Convergence Handbook - Vol. 2
T2  - Media Business and Innovation
SN  - 9783642544873
PB  - Springer
KW  - Business and Management
KW  - Media Planning
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-642-54487-3
ER  -