Gerhard Aust <br/><br/>
Vertical Cooperative Advertising in Supply Chain Management 

 - 2015 
 -  Springer  2015 
 - Contributions to Management Science .
<br/><br/><label>ISBN: </label>9783319116266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Economics<br/>Operations Management